Schematic News

That Sweet Talker

Tue, 20 Jul 2010 00:00:00 GMT

Schematic's iPad app for the Betty Crocker Cookbook reached number one in the iTunes apps store on June 7. Check out the July 19 article in Mobile Marketer on just how convenient, usable and useful the application is.

Check us out at Cannes!

Mon, 21 Jun 2010 00:00:00 GMT

Powered by Microsoft, the second generation of Schematic's intelligent, multi-user Touchwall is ready to change the digital out of home game again. Designed both as an information resource and to demonstrate the brand possibilities of the digital-out-of-home category, the Touchwall creates a productive and fun environment for sharing information and ideas.

Betty Crocker iPad app: Come and get it!

Wed, 02 Jun 2010 00:00:00 GMT

Betty Crocker is not just a national brand: she's a national hero. And now you can bring the 21st century version of Betty into your very own kitchen, thanks to a new iPad app created by Schematic.

Congrats to Sony!

Mon, 24 May 2010 00:00:00 GMT

The Sony Ericsson Xperia X10 is dominating the Japanese market! 120,000 handsets have been sold in the first 3 weeks after launch making it the best selling smart phone ever for NTT DoCoMo, one of Japan's biggest carriers. Schematic is proud to have been part of this significant achievement.

Schematic Touchwall wins DOOH Award

Wed, 19 May 2010 00:00:00 GMT

We're so pleased to announce that the Cannes Lions Touchwall 2009 has captured the "Best integration with experiential/activity" award given out by MediaPost's Digital Out of Home division. (We're sending the Touchwall back to Cannes this year with a new set of amazing capabilities--watch this space for more as the event draws closer.) Congratulations to everyone whose hard work has captured this important recognition for us.

Herigstad Guest Editor for MEDIA Magazine

Fri, 07 May 2010 00:00:00 GMT

Dale Herigstad, Schematic's Chief Creative Officer, served as Guest Editor for the Spring 2010 issue of MediaPost's MEDIA Magazine. In the issue Herigstad discusses his unique spatial context approach to design and natural gestures as a way of interfacing with media. By creating layered environments Herigstad makes flipping through this glossy magazine an experience fit for a screen.

Costa Rica goes to Cannes

Fri, 07 May 2010 00:00:00 GMT

Two of our Costa Rican colleagues, Jonathan Ramirez and Josue Alvarado, are off to France June 20-26 to compete in the finals of the Cannes Young Lions competition. The guys won the "Cyber" category in Costa Rica and will now represent Schematic and their country in competing against the best youngsters (well, people under the age of 28) in the world.

Dale Herigstad to speak on Augmented Realities

Tue, 04 May 2010 00:00:00 GMT

CCO Dale Herigstad will lead a panel called “Habitation: Living in Augmented Realities” at the 2b Ahead panel in Baddeckenstedt, Germany, on June 15, 2010. Panelists will discuss the data economy, the home of 2020, and the changing needs of people in the context of evolving artificial intelligence and other technologies.

Our Austin office is growing!

Mon, 19 Apr 2010 00:00:00 GMT

Schematic Austin welcomes Mark Ray (our new creative director), Lori Formby (art director), and Marissa Resendez (designer). Our Austin office, which services such key accounts as Dell and Reliant Energy, is growing quickly, and we’re excited to have them on board. Located downtown, Schematic’s Austin location opened in 2008 and has since grown to become a 65-person office. On behalf of everyone at Schematic: welcome to the team.

Kaufman at Credit Suisse

Tue, 09 Mar 2010 00:00:00 GMT

On Monday, March 8, Schematic CEO Trevor Kaufman spoke at the Credit Suisse 2010 Convergence Media Conference in Palm Springs, Florida. Kaufman was joined by Nigel Morris, CEO of Aegis Media North America, and Michael Cassidy, CEO of Undertone Networks, for a panel about the future of online advertising.

Varela and Madriz featured at Microsoft

Tue, 09 Mar 2010 00:00:00 GMT

As part of the launch activities for the new wave of Microsoft products, Microsoft is creating an online virtual event with more than 60 technical sessions for software developers, web designers, and IT professionals from across Latin America.

Microsoft has invited Marvin Varela, Director of Schematic’s Microsoft Platforms Group, to be one of the presenters covering Silverlight 4/WPF4. José Madriz, Senior Interface Developer in the Advanced Interaction Group, will speak on Expression Blend 4.

Microsoft expects some 27,000 attendees from across Latin America to the online event, which will be broadcast on April 24. Schematic is delighted by this great opportunity to showcase the expertise of our Costa Rica office.

Target honors Schematic with Best of the Bullseye Award

Fri, 05 Mar 2010 00:00:00 GMT

For the third consecutive year, Target has honored Schematic with its Best of the Bullseye Award. The Bullseye Award is the top honor that their marketing department bestows upon its partners, and is only given to a select group of creative agencies, production partners, and individuals who have exceeded Target’s expectations.

When they presented Schematic with the Best of the Bullseye Award for Collaboration Target noted the dedication of Schematic's cross-office team, and our help with the Destination Home project to "help support more confident, satisfying decision-making in-aisle, resulting in Target's first-ever test of mobile-enabled assisted selling".

Fresh Direct Launches iPhone App

Mon, 01 Mar 2010 00:00:00 GMT

We are proud to announce the launch of a new iPhone app for FreshDirect, New York City’s premier online grocer. Designed to allow FreshDirect customers to do all of their shopping directly from an iPhone, the highly-transactional application delivers virtually all of the functionality of FreshDirect.com in a mobile format.

Herigstad at The Eurovision TV Summit

Fri, 26 Feb 2010 00:00:00 GMT

On April 21, 2010 Schematic’s Dale Herigstad will participate in TheEurovision TV Summit as one of three Keynote speakers. This yearlygathering of the top 600 decision-makers in European public serviceTelevision will showcase the best of European Public Service Mediacontent and will feature Schematic’s work on layers TV, Touch, andGesture.

Brush on HTML5

Thu, 11 Feb 2010 00:00:00 GMT

Jason Brush, Schematic's Executive VP of User Experience Design, is featured in an interview on Entrepreneur.com. Brush discusses the emergence of HTML5, how it will change the way websites are built, and who's already using it on the Web.

Brush at Volcan Festival

Wed, 27 Jan 2010 00:00:00 GMT

Schematic’s Jason Brush will speak at the Association of Advertising Agencies’ International Volcan Festival in San Jose, Costa Rica (February 27th). His discussion will focus on design for the Web, TV, interactive environments, and the evolving dialectics of human-computer interaction.

Herigstad at Deutsche Telekom

Tue, 26 Jan 2010 00:00:00 GMT

Schematic CCO Dale Herigstad will participate on a panel at the re-opening of DT’s T-Gallery in Bonn on February 9. Watch this space for details!

New paper published by Schematic’s Herigstad

Wed, 20 Jan 2010 00:00:00 GMT

Schematic’s resident expert on all things IPTV (Dale Herigstad, CCO) has just published an article titled, “The Evolving Roles of Producer, Advertiser, and Audience in an On-Demand World” in the Society of Digital Agency’s 2010 Digital Marketing Outlook. The paper explores how IPTV is poised to spark a shift away from the 'interruptive' advertising model that dominates today, toward the idea of enhancement, in which brands support new contexts for viewing.

Brush to speak at MIX10

Mon, 11 Jan 2010 00:00:00 GMT

Schematic’s Jason Brush will deliver a talk entitled “Touch In Public: Multi-touch Interaction Design for Kiosks and Architectural Experiences” during MIX10 in Las Vegas (March 15-17th). Jason will speak on design considerations for creating multi-touch applications in public installations (like kiosks and architectural interfaces) using Windows 7: how to create successful public interfaces, ranging from how to make a screen’s touch-ability clear to users, to creating interactions that are easily learned, enjoyable and engaging.

Dell rocks Cyber Monday

Sun, 20 Dec 2009 00:00:00 GMT

When America’s holiday shoppers went online the Monday after Thanksgiving, they turned in unprecedented numbers to Dell.com. In a single day, Dell nearly doubled the revenue from the entire previous week, closing the day at $3.9M—479% to the daily forecast. Schematic is thrilled to have helped our client with such impressive numbers at this important time of year in the retail cycle.

VEVO brings premium music video online

Sun, 20 Dec 2009 00:00:00 GMT

Owned by Universal Music Group, with contributions from Sony Music Entertainment and EMI (and with technology provided by Google/YouTube), VEVO brings premium music video content to the world’s single largest online video audience—a highly sought-after demographic for advertisers. Schematic designed, developed, and deployed the game-changing VEVO site in just over five months.

VEVO allows users to watch ad-supported superior-quality video content on, make and browse playlists, and link to their favorites. And just in case you can’t figure out what Lady GaGa is saying, embedded lyrics are also available. The site is crisp, sophisticated and snappy, with none of the confusion, dead links and questionable quality with which online video consumers have had to contend up til now.

VEVO launched December 2009 in the USA, Canada, and Japan to massive response.

Advertising is (not) Creepy

Fri, 04 Dec 2009 00:00:00 GMT

Schematic is proud to announce the launch of the Interactive Advertising Bureau PSA “Privacy Matters.” Schematic contributed the campaign creative, which will run across top-tier online media with the goal of reaching every single American online. The campaign aims to educate people about the online ad industry and show that ad targeting really isn’t creepy at all. Drawing from the work of designer and filmmaker Saul Bass, the Schematic team created an identity reminiscent of the communist scare propaganda of the 1950s. Thanks to Schematic’s dramatic new work, the public is about to learn what online ad targeting is—and what it isn't.

Schematic Labs presents: TwittZure

Thu, 03 Dec 2009 00:00:00 GMT

Schematic is proud to announce the beta release of the Silverlight 3 TwittZure application, which runs on Microsoft’s Azure Cloud platform. TwittZure takes advantage of Silverlight’s capabilities for Rich Internet Applications to create a simple yet engaging user interface that communicates with the two existing Twitter public APIs and serves as a proof of concept of the capabilities of the Microsoft Windows Azure platform. There are both in-browser and out of browser experiences, and features include Twitter Search, Twitter User Authentication, User Information Retrieval, User Timeline Retrieval, Rich Text Display, Paginated Results, and Status Updates.

Mauriello to speak at ACCESS Innovate 09

Mon, 30 Nov 2009 00:00:00 GMT

Eric Mauriello, SVP Schematic Touch, will speak at the 2009 Exhibit Designers & Producers Association conference ACCESS Innovate in Palm Springs December 4. Eric is part of a panel entitled “2010 Tech Primer: 10 Technologies You Need to Know About”; the session will feature the latest on the next generation of experience technologies, from Surface and motion-based platforms to holography and more.

Ad Week: Target and Schematic make holiday shopping merry and bright

Thu, 05 Nov 2009 00:00:00 GMT

As discussed in the November 5 online edition of Ad Week, Target’s playful new video series—which will run on Target.com, on in-store display units, and on Target’s iPhone app—is designed to amuse, entertain and inspire frazzled holiday shoppers. The 15-20-second Web video vignettes are integrated into the Holiday 09 online shopping experience, and offer a laugh as well as gift suggestions.

Norman Joins Panel at PR Camp New York

Wed, 04 Nov 2009 00:00:00 GMT

Alex Norman, Executive Vice President, will be speaking at PR Camp in New York on Friday, November 20th. The panel, titled “Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies”, will help PR and interactive marketing executives align practices and objectives.

See You at SXSW 2010

Sun, 01 Nov 2009 00:00:00 GMT

SXSW Interactive has announced it’s first round of confirmed sessions for the 2010 event, and Schematic made the cut! The presentation,“Beyond Scifi: Design for surfaces and big screens” will explore the design implications of new computing technologies like touch/gestural navigation and large-format displays, as well as some compelling and practical uses of these unique, social, and often public experiences

Herigstad to Speak at XMedialab

Fri, 30 Oct 2009 00:00:00 GMT

Dale Herigstad, Schematic’s Chief Creative Officer, will be speaking at the “Public Media” themed XMedialab conference in Amsterdam. The topic of his discussion will be "Layered Media: Interaction in the new Landscape”.

Herigstad to Speak at iDMAa

Wed, 28 Oct 2009 00:00:00 GMT

Dale Herigstad, Schematic’s Chief Creative Officer, will be speaking at the iDMAa conference in Muncie, Indiana on Thursday, November 5. The title of his talk is "Beyond Screens: redefining the media space" and will explore the new frontiers of digital media and art in research, industry and higher learning.

Herigstad to speak at Forward2Business Conference in Germany

Wed, 14 Oct 2009 00:00:00 GMT

Dale Herigstad, Schematic’s Chief Creative Officer, will be speaking at the Forward2Business conference in Germany on the “Life-Worlds – Bodies and Identities in Flux” panel. The title of his talk is “Which business models are emerging when people control devices with thoughts?”

Schematic Welcomes Best and Kraabel

Mon, 05 Oct 2009 00:00:00 GMT

We're pleased to announce that Laura Best has joined us as VP, Client Services, and Michael Kraabel is on board as Creative Director in our Minneapolis office. They'll be part of the team that's working on the Target account, and will also be developing our business in the Minneapolis market.

Herigstad to speak at MIPCOM

Wed, 23 Sep 2009 00:00:00 GMT

Dale Herigstad, Schematic’s Chief Creative Officer, will be speaking at the 2009 MIPCOM conference in Cannes. The subject of his talk will be how audiences can manage multi-screen content overload and what it will mean for the next generation user interface experience.

Breitbard Joins Panel at Adobe MAX

Wed, 23 Sep 2009 00:00:00 GMT

Eric Breitbard, SVP, Group Director, will be speaking at the Adobe MAX conference in Los Angeles on Monday, October 5. The panel, titled "Digital Agency Best Practices Presented by SoDA", will cover topics including the role of spec work, client selection, and contract negotiations.

South Park Wins OMMA Award

Tue, 22 Sep 2009 00:00:00 GMT

Congratulations to our partners at South Park for their big win this year at the OMMA Awards! Launched last year and designed by Schematic, southparkstudios.com has just been awarded an OMMA Web Site Excellence Award in the entertainment category.

OMMA Web Site Excellence Awards go to Web publishers and Web developers whose outstanding content, visual design and user interface create recurring value for users.

Herigstad to Speak at PICNIC 2009

Sun, 20 Sep 2009 00:00:00 GMT

Dale Herigstad, Schematic’s Chief Creative Officer, will be speaking at the prestigious PICNIC Conference in Amsterdam, Thursday 24 September 2009. The title of his talk is “Brainwave Interaction: What if your computer could pickup your thoughts?”

Schematic Named Member of Brightcove Alliance

Fri, 18 Sep 2009 00:00:00 GMT

Brightcove, the leading online video platform, has namedSchematic a member their global partner network, the Brightcove Alliance, inthe category of Solution Partner. Membership to the Brightcove Alliance hasdoubled in size over the past seven months to include more than 200 technology,distribution and solution providers.

iParticipate.org

Fri, 11 Sep 2009 00:00:00 GMT

With the support of prime time television shows, professional athletes and celebrity icons, Entertainment Industry Foundation's (EIF) recently launched site, iParticipate.org, encourages all Americans to find a way to give back. iParticipate.org provides a robust database of volunteer activities, making it easier for people to find ways they can give back to their communities in five key areas: education and children; health and well-being; financial security; environmental conservation; and support for military families.

Schematic created a unique user-centered perspective on the website to engage all users in a search experience and empower people to discover local opportunities to volunteer and recruit friends to participate.

South Park nominated for an OMMA Award

Mon, 07 Sep 2009 00:00:00 GMT

SouthParkStudios.com, another fine Schematic product, has been nominated for a 2009 OMMA Award!

Got a Media Post account? If so, here’s your opportunity to cast a vote for www.southparkstudios.com as your pick for “Web Site Excellence” in the “Entertainment” category. Check out all the nominees and then vote for South Park (under entertainment, 5th category down).

New Interactive Out-of-Home (IOH) Division, Schematic Touch

Thu, 20 Aug 2009 00:00:00 GMT

Schematic announced today the launch of Schematic Touch, a new division created to help brands connect with consumers through interactive experiences in public spaces. Experiential marketing pioneers Eric Mauriello and Josiah Hobson have been tapped to lead the division, joining the firm as senior vice president, Schematic Touch and creative director, Schematic Touch, respectively. The new executives will be responsible for driving growth at the Touch division.

Teams Pitch for SXSW

Mon, 17 Aug 2009 00:00:00 GMT

The 2010 SXSW Interactive Festival PanelPicker has launched and among the presentations competing for a slot on the program are five from Schematic. The PanelPicker is SXSW's way of democratizing the selection of conference content, and making sure they offer the most relevant, topical presentations possible. Check out the different proposals submitted by expert Schemers for SXSW 2010, and then cast your vote!

Schematic Top Finalist for the 2009 Microsoft Worldwide Partner Conference Awards

Mon, 20 Jul 2009 00:00:00 GMT

Schematic has been selected as a 2009 Microsoft Worldwide Partner Conference Awards finalist in Custom Development Solutions, Web Development.

The Custom Development Solutions, Web Development Partner of the Year award recognizes exceptional, innovative partners who focus on the development of customized Web solutions built on the Microsoft Visual Studio family of products and leveraging other Microsoft technologies.
The Microsoft Worldwide Partner Conference Awards recognize Microsoft partners that have developed and delivered exceptional Microsoft-based solutions over the past year.

Maggie Nelson joins Rackspace to discuss Social and the Cloud

Sun, 19 Jul 2009 00:00:00 GMT

On June 17 Schematic’s Maggie Nelson joined other experts on a panel at the New York Stock Exchange, hosted by our partners at Rackspace. Topics discussed included harnessing the power of rich media, cloud hosting solutions, and best practices for social media marketing.

We're Big in Cannes!

Tue, 07 Jul 2009 00:00:00 GMT

After months of hard work, late-night brainstorming, and international intrigue, the Schematic Touchwall debuted at the Cannes Lions Festival—and met with widespread acclaim. For a look at the state of interactive touchscreens at this year’s Lions, including a quick video of Schematic CEO Trevor Kaufman demonstrating what the Schematic Touchwall can do.

Coble to speak at Microsoft Worldwide Partner Conference

Mon, 06 Jul 2009 00:00:00 GMT

Schematic VP of Technology Matt Coble will be speaking at the Microsoft Worldwide Partner Conference in New Orleans on July 16 as part of a breakout session called “Power to the Digital Partner.” Matt will show the Intelligent, Multi-user Touchwall that Schematic recently debuted at the Cannes Lions Festival and talk about how it’s powered by a Microsoft .NET back-end; he’ll also discuss the broader opportunity for interactive, digital out-of-home systems and highlight how Microsoft technologies can power rich, new, interactive experiences in public venues.

Congrats to Nokia

Thu, 25 Jun 2009 00:00:00 GMT

Congratulations to our partners at Nokia for their big win this year at the Mobile Entertainment Forum (MEF). Known throughout the mobile industry as Nokia's answer to the iPhone app store, the Nokia Ovi Store has just been awarded a Meffy Award for "Technology Innovation." Schematic is proud to have been part of this significant achievement.

Schematic Debuts Intelligent, Multi-user Touchwall

Fri, 19 Jun 2009 00:00:00 GMT

If you’re attending the Cannes Lions Festival this year, you’ll notice a big improvement in way-finding, communication and networking: The Schematic Touchwall. Not only is it fun and easy to interact with, it’s also incredibly useful: the massive 12’ x 5’ display gives attendees instant access to the complete festival program, 3D maps of the event and surrounding area, and information on local restaurants and bars. The Touchwall also helps delegates schedule meetings with each other and trade contact information via email.

Herigstad speaking at Cannes Lions

Wed, 10 Jun 2009 00:00:00 GMT

Dale Herigstad, Schematic’s CCO, will be speaking at the prestigious Cannes Lions 59th Annual International Advertising Festival, Sunday 21 June 2009. The title of his talk is “Riding The Content Tsunami: Navigation for an On-Demand World."

Solmssen to speak at Credit Suisse Convergence Conference

Wed, 03 Jun 2009 00:00:00 GMT

Schematic EVP Andrew Solmssen is slated to speak at the Credit Suisse Global Media and Communications Convergence Conference in Dana Point CA. Andrew will be part of a panel entitled “Future of Video: who pays, and what are they buying?” With consumers gaining control over scheduling and format, do we need to abandon the current forced exposure reach model? Should an impression based media currency prevail?

For the answers to these questions—and much, much more—just show up at the St. Regis Monarch Beach at 8.45am on June 11.

Schematic teams up with Intel's Digital Home Innovations

Fri, 29 May 2009 00:00:00 GMT

Schematic has recently contributed a spatial navigation framework and interface design for Intel’s Digital Home Innovations team. Together, we’re trying to learn how to give users a new dimension of control over their consumer electronics. To learn more, go here:

Schematic on The Future of Digital Cities

Fri, 29 May 2009 00:00:00 GMT

As part of Internet Week NY, a Schematic panel will speak on how digital technology is transforming the city experience—physical structures, communities, and the everyday rituals that make urban living exciting and challenging. Our objective: to provide insight into what’s already changing, the enabling technologies behind this transformation, and the challenges we face on the path to making the always-on, always-connected city a reality. Topics include how we’ll be meeting up, trekking, staying informed and experiencing news and entertainment in the digital city.

Join us Friday, June 5 at 1:00pm at The Microsoft Gallery, 414 West 14th Street, New York, NY.

Rock the Space

Wed, 27 May 2009 00:00:00 GMT

All you aspiring rock stars be sure to check out “Rock the Space,” the new online record deal competition sponsored by Toyota Music and MySpace Records. Unsigned bands have the chance to submit an original song, through a digital demo tape widget, for a chance to win a record deal with MySpace Records. The widget, which looks like a demo tape, allows bands to share their track via online communities, as well as design the look of the “tape” itself.

Schematic partnered with social media agency, Sprout, to deliver the social media component of the Rock the Space record deal competition. For more information about the demo tape widget, check out Sprout’s press release, and be sure to stop by the MySpace page.

Herigstad on Gestural Navigation

Mon, 11 May 2009 00:00:00 GMT

Dale Herigstad, Schematic’s CCO, recently appeared on German Television to discuss (in German) Schematic’s visionary work using gesture and touch to navigate user interfaces. Herigstad discussed the future of spatial a gestural navigation in gaming, television and mobility.

Congrats to NBC Sports

Thu, 07 May 2009 00:00:00 GMT

Congratulations to our partners NBC Sports and Microsoft for their big win this year at the 30th Annual Sports Emmy Awards. After shattering every conceivable record for web viewership during the Beijing Olympic games, the NBCOlympics.com Silverlight video experience has just been awarded an Emmy for “Outstanding New Approaches to Sports Event Coverage.” Schematic is proud to have been part of this monumental new media achievement.

Trevor Kaufman in Digital Outsider

Wed, 29 Apr 2009 00:00:00 GMT

Schematic CEO Travor Kaufman delivered the keynote at MediaPost's Digital Out-of-Home Forum and Expo on April 22nd; check out the April 29 edition of the Digital Outsider for a look at the kinds of things he talked about. The article discusses Interactive Out Of Home’s present inchoate form, facial recognition as “the most evil cookie”--and Schematic’s amazing work on the 13-foot-long, interactive, RFID-enabled screen designed to help Cannes Lions attendees navigate the event (coming up in May).

Target honors Schematic with Best of the Bullseye Award

Wed, 22 Apr 2009 00:00:00 GMT

For the second consecutive year, Target has honored Schematic with its Best of the Bullseye Award. The Bullseye Award is the top honor that their marketing department bestows upon its partners, and is only given to a select group of creative agencies, production partners, and individuals who have exceeded Target’s expectations.

Target noted the dedication of Schematic's cross-office team, and their help providing; the “knowledge and tools necessary to successfully attain approval on the strategic vision for Target .com,” when they presented Schematic with the Best of the Bullseye Award for Collaboration.

Bob Keyser Interviewed by Mobile Marketer

Tue, 21 Apr 2009 00:00:00 GMT

Bob Keyser, senior vice president of Schematic is featured in an interview in the April 16th edition of Mobile Marketer Online. Bob talks about what mobile developers can expect from Android; lessons learned from developing an app for Android and the iPhone simultaneously; and how entertainment companies can extend their brands by improving the customer experience using mobile applications.

Ryan finalist in “What’s Your Pitch?”

Tue, 21 Apr 2009 00:00:00 GMT

Schematic’s Russell Ryan has made it to the final round of Pepsi’s “What’s Your Pitch?” campaign at SXSW. Participants have the chance to pitch a business idea that can be financially viable as well a leave a positive impact on the world. Winners receive $4,500 to help begin implementing their big idea.

Herigstad at ThinkTank 2009

Mon, 20 Apr 2009 00:00:00 GMT

Dale Herigstad, Schematic’s CCO, has been invited to participate at the 'Forward2business' ThinkTank 2009, which will be hosted at Giebichenstein Castle, June 16-17. This year's conference is entitled 'innovation through Disruption – Border Violations in Media and Economy' and deals with strategic, 'destructive' innovation as a special form of innovation.

'Forward2business' lays claim to being the most innovation business think tank in the German economy.

Ad Age Likes Us

Tue, 31 Mar 2009 00:00:00 GMT

Schematic was included—twice!—in the March 27 Ad Age Digital Issue. The first mention is in an online slideshow called, “What We Liked in Digital Media and Marketing,” a list of 20 “People, Companies and Ideas” that made AdAge’s radar (we’re second in line). And don’t miss Chris Bray’s perspective on developing internet-connected experiences for a wide variety of devices in the article “Digital Marketing Guide: Next-Gen Creative” for the section “Your Questions Answered."

Dale Herigstad wins major award

Mon, 16 Mar 2009 00:00:00 GMT

We’re proud to announce that Schematic CCO, Dale Herigstad, has just won the most prestigious individual award bestowed at the 2009 TV of Tomorrow show in San Francisco. The ITVT All Star Award is given to a person who has a long-term track record of leadership in the interactive multi-platform television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame. Congratulations, Dale, on this much-deserved recognition!

Reliant Energy Taps Schematic as Digital Agency of Record

Thu, 12 Mar 2009 00:00:00 GMT

Schematic announced today its selection by Reliant Energy to develop and implement the Houston power company’s next generation interactive initiatives as Digital Agency of Record. Run out of the firm’s Austin office, the Reliant account marks Schematic’s entry into the energy category and leverages the agency’s deep expertise in user interface design, application development and large-scale technology integration to deliver a custom made solution for Reliant’s fast-growing audience of energy conscious consumers.

President Oscar Arias Sanchez Guest at Costa Rica Office Unveiling

Tue, 10 Mar 2009 00:00:00 GMT

Schematic, a WPP Digital company, announced today the opening of its new Costa Rican headquarters in Escazu’s prestigious Plaza Roble office center. Designed by the local office of Gensler, a leading architecture, design and planning firm, the 1,400 square meter space was envisioned with both local traditions and Schematic’s pioneering culture in mind.

CFO Diane Holland featured in OMMA

Mon, 23 Feb 2009 00:00:00 GMT

Schematic CFO Diane Holland is featured in an interview in the February edition of OMMA Magazine. Diane talks about Schematic’s exciting emerging technology work and gives financial advice to agencies trying to navigate the economic crisis.

Herigstad to speak at MIPTV 2009 in Cannes

Sat, 21 Feb 2009 00:00:00 GMT

Dale Herigstad, Schematic’s CCO, will be in Cannes to take part in the 2009 MIPTV conference, which runs March 30-April 3. His session, “Experience This! Content 360 Technology Showcase,” takes place Wed 1 April. To learn more about MIPTV 2009, which will gather the leaders of the global entertainment content industry, check out the MIPTV Website.

Schematic Names Baron Conway as Senior Vice President, Client Services

Sat, 14 Feb 2009 00:00:00 GMT

Schematic is excited to announce the appointment of Baron Conway, an interactive veteran who brings a strong track record of success in developing and leading global digital initiatives to Schematic’s Los Angeles office. As SVP, Client Services Conway will be responsible for new business development, existing client strategy, and account team management.

Kaufman to speak at Media Summit New York

Thu, 12 Feb 2009 00:00:00 GMT

Schematic CEO Trevor Kaufman will speak on a panel called “Contextual Media and Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms” on March 18 at the 6th Annual Media Summit.

XAML Guidelines and Best Practices

Mon, 09 Feb 2009 00:00:00 GMT

XAML is the presentation layer for Microsoft's Silverlight framework. Since XAML is a fairly new specification, there aren't many guidelines or best practices available on the subject. This blog post from Corey Schuman, a Software Developer in the Atlanta office, presents best practices for how to structure your XAML.

Improved Shot Tracker at Buick Invitational

Fri, 06 Feb 2009 00:00:00 GMT

The latest version of the PGA Tour Shot Tracker has gone live just in time for the Buick Invitational at Torrey Pines in San Diego, complete with some great enhancements to our groundbreaking shotbar data visualization tool. We’re happy to report that 2009 is going to be a big year for the application; thanks to the new Ad Integration capability we just launched, Turner Sports and the PGA Tour are going to be selling advertising and sponsorships against it in full force.

Comcast College Hoopla launches

Thu, 05 Feb 2009 00:00:00 GMT

Schematic has teamed up with Comcast Interactive Media (CIM) and the Big Ten Network to launch College Hoopla, which features great college basketball video footage (current and classic), editorial content from the Big Ten Network’s lead anchor Dave Revsine, sweepstakes and a trivia contest. Take a shot at the trivia and check out the must-see content for all hoops fans.

Burgeoning Creative Industry in Costa Rica

Wed, 04 Feb 2009 00:00:00 GMT

Costa Rica’s creative industry is growing quickly; early on, Schematic realized that the country was poised for dramatic growth in this sector, and we opened our San Jose office in March 2005. Since then several other creative companies have followed suit. To learn more about how the Costa Rican government is working to solidify and expand the creative industry, check out this (English-language) article in El Financiero.

Costa Rica office in first Global Game Jam

Mon, 02 Feb 2009 00:00:00 GMT

Location: Schematic offices, San Jose. The mission: create a game—start to finish—in 48 hours. Our Costa Rica office participated in the first annual Global Game Jam over the weekend of Jan. 30 - Feb. 1, along with more than 1,750 participants at 53 locations in 23 countries. The Global Game Jam is an initiative of the International Game Developers Association Education Special Interest Group.

Schematic featured in Nacion

Tue, 20 Jan 2009 00:00:00 GMT

Costa Rica’s Nacion recently published an interesting article on the country’s attractiveness to international digital marketing and advertising organizations. Schematic was the first interactive services company in Costa Rica, and is now joined by avVenta, Critical Mass and digitalArbor. Want to read more? In Spanish? Fantastico!

Matt Coble in "Marketing at Retail"

Thu, 08 Jan 2009 00:00:00 GMT

Matt Coble, General Manager of Schematic’s Atlanta office, appears in the December 2008 edition of the journal “Marketing at Retail.” Check out his perspective on information systems for front-line staff in the article entitled “Sustaining the Brand Experience: Managing Retail Evolution in an Era of Economic Challenge.&rdquo

Schematic profiled in OMMA magazine

Sun, 04 Jan 2009 00:00:00 GMT

As we noted earlier, Schematic has been selected as the winner of Best Web Design and Development 2008 by OMMA magazine. Besure to read the article that details our extraordinary year,highlights of which included being oneof the first developers included in Yahoo and Intel’s Widget Channelinitiative, the debut of SouthParkStudios.com, the launch ofthe PGA Tour Shot Tracker and, of course, the stellar performance ofour Silverlight-powered player for NBCOlympics.com. It’ll be hard tomatch those kind of accomplishments, but knowing Schematic—we will.

TV Widgets platform launches: Congrats to Yahoo! and Intel

Sun, 04 Jan 2009 00:00:00 GMT

Schematic is excited about the the launch of the TV Widgets platform and congratulates Yahoo! and Intel. The Widget Channel, a net-enabled TV product that will debut at this year’s CES, will allow Yahoo to show ads on a software foundationhousing programs for real-time information, browsing photos, watchingYouTube, deepening participation in TV programming, or using socialnetworking.

Schematic awarded OMMA Agency of the Year for Web Design and Development

Thu, 18 Dec 2008 00:00:00 GMT

Schematic has been singled out for our excellence in Web Design and Development, winning a bronze on OMMA’s Agency of the Year list, which“celebrate[s] the agencies that were able to rise above the rest overthe past year, the shops that represented the best of class in theonline advertising community.&rdquo

CFO Diane Holland in DM News

Mon, 15 Dec 2008 00:00:00 GMT

Schematic CFO Diane Holland is featured in an interview in the December 15 edition of DM News. Diane talks about Schematic’s impressive growth over the last year; howthe bad economy is (and isn’t) affecting the digital space; our growingrole as strategists for our clients; and how “great people doing greatwork” make Schematic everything that it is.

Schematic helps Sun shine

Wed, 10 Dec 2008 00:00:00 GMT

When Sun Microsystems launched JavaFX 1.0 last week, one of the highlights of the evening was the Schematic-built “Vibe” demo. We’reexcited to have been chosen to develop a showcase application for Sun,and to share it with an audience that was both impressed and delightedby what we delivered.

The Vibe demo for mobile was a huge hit—our team’s hard work, anddaring and creative approach (to the UI and to development)accomplished all of our goals, all of Sun’s goals, and got the Sun crewpumped about using Vibe as a mobile/PC demo for the next phase of theirJavaFX push.

Blockbuster OnDemand Set-top Box Launches

Tue, 09 Dec 2008 00:00:00 GMT

Blockbuster’s set-top box UI, architected and designed by Schematic, hit stores and became available for ordering online just in time forBlack Friday and Cyber Monday. This is a great service: all the moviesare DVD quality, no matter your bandwidth, and many of the releases arenew—sometimes within weeks of leaving the theatre.The Schematic team created amazing work on a really tight scheduleand both Blockbuster and 2Wire have expressed their delight with whatwe’ve done. Congratulations to everyone who made this project yetanother testament to our greatness.

Minneapolis office lends a hand

Mon, 08 Dec 2008 00:00:00 GMT

On the weekend, a team of Schemers from our brand-new Minneapolis office got together to help out local non-profit Aeon, which creates and sustains quality affordable homes that strengthen lives and communities in the Twin Cities metro area. As you can see from the photo, the East Village community room got a nice coat or two of paint and our team had a great time while making a real difference in their community. To learn more about the good work that Aeon does, visit their website below.

Herigstad on the seamless connectivity of the future

Sun, 07 Dec 2008 00:00:00 GMT

Dale Herigstad, Schematic’s CCO, recently appeared on German television to discuss (in English!) the future of spatial and gestural navigationin gaming, television and mobility; headset navigation that uses facialexpressions, emotions and brainwaves; Schematic’s visionary work ongestural meaning; creating broader experiences around media—and much,much more. If you’re interested in where interactivity is headed, youshouldn’t miss this half hour interview.

Schematic Tech Converges on Costa Rica

Wed, 03 Dec 2008 00:00:00 GMT

Earlier this fall more than 75 Schematic technologists representing six offices, ten cities, and seven platform groups joined forces in San Jose, Costa Rica to share expertise and experiences at the first-annual Schematic Tech Summit.

The event was a huge success. Over the course of three and a half days more than 60 presentations were delivered by nearly as many Schematic technology experts, on topics ranging from Web Application Security, to Progressive Enhancement on the Mobile Web, to Building Your Personal Brand.

The best part of all is that a team that is typically spread out across the Schematic network got to meet in person and build on relationships that have always been rooted in collaboration and teamwork.

Schemers Help Habitat for Humanity

Mon, 24 Nov 2008 00:00:00 GMT

Hats off to the team of LA Schemers and friends who spent last weekend building houses for three deserving families in Lynnwood California, through Habitat for Humanity. They painted, they hammered,they hauled, they discovered new muscles–and they did some good outthere in the big wide world. Way to go!

For more info on Habitat for Humanity and how you too can help families in need strengthen their lives and their communities, follow the link below.

Dale Herigstad appearing on German TV in December

Thu, 20 Nov 2008 00:00:00 GMT

Schematic CCO Dale Herigstad will be a guest on the Neues show on German public television channel, 3sat on Sunday December 7th. The program will be repeated on ZDF the following Tuesday. After filming is complete, the show will be made available as an MP4 podcast and will likely also appear on the neues blog.

Dale Herigstad to speak at Ball State

Wed, 19 Nov 2008 00:00:00 GMT

Schematic CCO Dale Herigstad will speak at Ball State’s College of Communication, Information, and Media on November 19. He’ll spend the day with students and faculty, engage in Q&A and work critiques, and will deliver a public address that demonstrates his cutting-edge work and discusses the future of interactive graphics. For more info, head over to the Ball State site.

Ryan Taylor to speak at Adobe Max 2008 in San Francisco

Mon, 17 Nov 2008 00:00:00 GMT

Ryan Taylor, a Senior Software Developer in Schematic’s Atlanta office, will speak about Pixel Bender, Adobe's powerful new pixel shader language, on Monday November 17, 5-6pm. For more info on this and other sessions, check out the Adobe Max website.

Dale Herigstad explores the future of navigation for Games™ magazine

Thu, 13 Nov 2008 00:00:00 GMT

Schematic CCO Dale Herigstad appears in the most recent issue of UK magazine, Games. The article, “Input/Output,” examines the changing ways we interact with games. One of the things Dale was asked about is what lies in store for gamers in the future. “I do see a time ahead when we could interact directly with hand gestures in gameplay and data viewing manipulation. The technology is here now but must become more accurate and fine-tuned in order for the experience to be like what we saw in Minority Report. At Schematic we have a working model of a TV interface that allows for navigation of content finding, volume control, and player control with simple, intuitive hand gestures. To navigate without hardware is a direct connection between man and machine. A rather pure experience. With the success of the Wii, gesture will increasingly become a component in interface. You could also make the case that interfaces will become simpler. Current controllers are pretty complicated, and that narrows the audience. I could also see a case where the controller goes away and users work purely with hand gestures and the language of motion.&rdquo

Schematic wins three Communicator Awards

Fri, 07 Nov 2008 00:00:00 GMT

Schematic was just informed that we have been awarded three Communicator Interactive Awards of Excellence. Our own website, Schematic.com won an award in the Self-Promotion category, and the Coca-Cola Creator and PowerAde.com sites both won awards in the Food and Beverage category. Schematic designed and implemented the user interface for all three winning pieces of work.

The Communicator Awards honor creative excellence in Interactive media. The Award of Excellence is given to those whose ability to communicate puts them among the best in the field.

Schematic Featured in WPP’s "The Wire"

Mon, 20 Oct 2008 00:00:00 GMT

“Screen Heroes”—that’s what WPP’s calling us Schematicians these days. In the most recent edition of “The Wire,” WPP’s monthly newspaper, Trevor Kaufman, our CEO, details some of Schematic’s greatest strengths: building online services that create value exchange between our client and their users; increasing sales by improving the user experience; taking an open approach to partnership; and looking beyond the current model for solutions that will delight and satisfy clients and their customers alike. The article draws attention to our work with Target, Dell, NBC, Microsoft, Coke and Vogue.TV.

It’s an informative and extremely positive article—to access the full text, just click below.

Schematic To Host Digital Hollywood VIP Dinner & Discussion

Thu, 16 Oct 2008 00:00:00 GMT

Topic: ALL ACCESS OLYMPICS—and the Future of Live Online Entertainment
When: Monday, October 27, 2008
Where: Loews Santa Monica
Moderator: John Paczkowski, Wall Street Journal and All Things Digital
Panelists: Perkins Miller (SVP Digital Media, NBC Universal Sports & Olympics); Scott Guthrie (Corporate VP, developer division, Microsoft); Matthew Rechs (CTO, Schematic)

With the help of Microsoft and Schematic, NBC's online Olympic coverage offered fans TV-quality video coverage of every single event at the Beijing Games. It became the most-watched Web event in history. What does this remarkable achievement mean for the future of live online entertainment?

Join us for a discussion about this groundbreaking project, including lessons learned and what’s next for live sports broadcasting and online entertainment. Interested? Contact RSVP@schematic.com.

Changing the games, or at least how we watch them

Mon, 06 Oct 2008 00:00:00 GMT

A “leader board on steroids”—that’s how Andrew Solmssen, Schematic EVP and GM of the Los Angeles office, describes the new Shot Tracker we’ve developed for PGATour.com. The Los Angeles Business Journal’s October 6 2008 edition highlights Schematic’s work on this fun and engaging application, which lets fans follow the golfers of their choice around the course as tournaments unfold. He also discussed our recent success with the NBCOlympics.com video player.

Carla Quant on Gender, Credibility and the Costa Rican Technology Infrastructure

Fri, 19 Sep 2008 00:00:00 GMT

Carla Quant is Director of Operations for Schematic’s Costa Rica offices. In a recent interview with La Republica, she discussed Schematic’s most recent projects, technology challenges and the business sector she’d most like to advise.

Dale Herigstad Talks About TV of Tomorrow

Thu, 18 Sep 2008 00:00:00 GMT

Schematic CCO Dale Herigstad recently joined a high-powered panel hosted by itvt/TV of Tomorrow to discuss the current state of the interactive TV design space. Topics included the impact of gestural interfaces (like Nintendo Wii) on ITV design; the “game-changing” interfaces of TiVo and Apple; areas of intense innovation in the field; and the challenges of designing applications for multiple platforms.

Schematic opens Minneapolis office

Wed, 03 Sep 2008 00:00:00 GMT

We’ve set up shop in beautiful downtown Minneapolis so we can provide even better service to Target and our other Midwest clients. We’re excited to be taking this step and look forward to all the new opportunities that go along with it.

Our fabulous new home is located at:
10 South 5th Street
Suite 600
Minneapolis, MN 55402
Phone 612-486-4500 / Fax 612-486-4502

Schematic, Turner Sports launch PGA TOUR Shot Tracker

Wed, 27 Aug 2008 00:00:00 GMT

Putting a little swing in the step of golf fans everywhere, PGATOUR.COM welcomes fall by launching the PGA TOUR Shot Tracker, a new, graphical live scoring application providing real-time shot trails, ball locations, and statistics. Built by Schematic for Turner Sports, Shot Tracker provides fans with coverage of every player, every shot, and every hole on the PGA TOUR. Now fans everywhere can view the live event as never before—experiencing the thrill of professional golf on their desktops.

Schematic Helps Bring Best of Internet to TV

Thu, 21 Aug 2008 00:00:00 GMT

Schematic is proud to be one of the first developers included in the exciting and innovative “Widget Channel” initiative, unveiled August 20, 2008 by Yahoo! and Intel. This new TV/CE application framework will introduce the television audience to “TV Widgets”—small Internet applications that bring additional content, community features, and personalization to the TV viewing experience.

Schematic has always been at the forefront of strategic innovation in the emerging media and interactive television spaces; we’re excited to be joining such industry leaders as eBay, Disney-ABC Television Group, Comcast, MTV and Blockbuster in this important and potentially game-changing new approach to digital convergence. Eric Breitbard, SVP, said: “We all come to work every day to develop and implement solutions that will take brands into the next generation. This platform will help make that possible, so we are thrilled to be involved.&rdquo

Trevor Kaufman to speak at OMMA Global New York

Thu, 14 Aug 2008 00:00:00 GMT

Is there really a New Madison Avenue?

“Digital media units are usurping their big brothers, and Madison Avenue outsiders like Google, Spot Runner and, yes, even the consumer, are disintermediating the role of traditional agencies. Is there really a New Madison Avenue or is Big Advertising being replaced by an army of smaller, nimbler, more flexible marketing services shops? When all is said and done, will we end up with a smaller advertising industry thanks to improvements in the science of marketing?” Find out on September 19 at 9.30 am, as Schematic CEO Trevor Kaufmann appears as part of the “Disintermedia” Panel at OMMA Global New York.

Schematic Brings NBC’s Coverage of the 2008 Beijing Olympic Games to Millions of Americans

Fri, 08 Aug 2008 00:00:00 GMT

Schematic, a WPP Digital company, announced today its development of the groundbreaking Web video player anchoring NBC’s online coverage of the 2008 Beijing Olympic Games on NBCOlympics.com on MSN. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Trevor Kaufman, CEO of Schematic. The player debuts this week with live, streaming coverage of the U.S. Olympic trials at NBCOlympics.com.

Helping self-help pioneers at Fountain House

Fri, 06 Jun 2008 00:00:00 GMT

Schematic’s New York office recently developed an animated :30 spot for Fountain House, a professional self-help program for men and women recovering from mental illness. Fountain House, founded in 1948 and located on West 47th Street, pioneered the “clubhouse” model, which is recognized worldwide as one of the most successful models for rehabilitation.

To honor Fountain House’s 60th anniversary, Panasonic donated time on its AstroVision billboard. The video ran twice an hour throughout June at :19 and :48 minutes after the hour. Non-New Yorkers could check it out on the Times Square Cam...which featured the Schematic logo in the lower left corner.

Schematic Elevates Andrew Solmssen to EVP and GM, Los Angeles

Wed, 26 Mar 2008 00:00:00 GMT

LOS ANGELES—(Business Wire)

Schematic, a WPP Digital company, announced today it has promoted Andrew Solmssen from executive vice president to executive vice president and general manager of the firm's Los Angeles office. The move comes as the agency charts record growth at its San Francisco, Austin, Minneapolis, London and Costa Rica locations through new client wins and existing account development, with Sony, BBC, Target and Electronic Arts fueling the firm's expansion.

New Site for South Park Studios

Mon, 24 Mar 2008 00:00:00 GMT

Schematic worked closely with Comedy Central and the South Park team to design and develop an entertaining new site for the legendary animated series, now playing at www.southparkstudios.com. South Park’s online home now streams full episodes of every single South Park episode and features a ton of other great features, including a lively community area and clip syndication. Schematic designed the site (including the very cool video player), worked some Flash magic, and helped develop the client side and server side code.

Schematic on Ad Age's Digital A List

Wed, 19 Mar 2008 00:00:00 GMT

Schematic has been chosen as one of the five companies on Ad Age's "Digital A-List 2008: Next in Line." The group includes the most imaginative, productive and successful firms in the world of digital media; it's high praise to be included. "As marketers have begun to think about advertising differently—not just as pushing messages out to consumers but as providing value and functionality and becoming a media vehicle in its own right—the shop has found itself in the right place at the right time."

Herigstad at OMMA Hollywood

Fri, 07 Mar 2008 00:00:00 GMT

Schematic Chief Creative Officer Dale Herigstad will deliver a keynote at OMMA Hollywood entitled “Designing digital context is the newcreative assignment.”

The address takes place March 18, at 2:30pm, at the Renaissance Hollywood Hotel, Hollywood CA.

Herigstad will discuss how advertisers and marketers can design new ways to find and experience brand content in a connected world that has moved beyond websites, and now includes connected HD-DVD boxes, TV cable boxes, mobile devices and public screens. He will also map out the possible future of gestural navigation within the rich design spaces offered by these new digital contexts.

Schematic at MIX08

Fri, 29 Feb 2008 00:00:00 GMT

The panels have been finalized for MIX08, March 5-7 in Las Vegas, NV. Schematic will be well represented with speakers on four panels.

“Touch Me: Where are Interfaces Going?” – Dale Herigstad, Chief Creative Officer

“I wanna go mobile!” – Eric Breitbard, VP, Client Services

“How Design Impacts the Bottom Line” – Jason Brush, EVP, User Experience

“Digital Done Right” – Matthew Rechs, CTO

Schematic.com is CommArts site of the week

Thu, 28 Feb 2008 00:00:00 GMT

Schematic.com has been chosen by Communication Arts as site of the week for February 29-March 7.

Communication Arts magazine is the leading trade journal for visual communications. It's the largest creative magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design.

Ad Age Digital Marketing Conference

Fri, 01 Feb 2008 00:00:00 GMT

Schematic’s CEO Trevor Kaufman will speak at the Ad Age Digital Marketing Conference, March 18-19, in New York City.

Ad Age's Digital Marketing Conference brings technology down to earth with compelling dialogues and case studies from prestigious speakers and panelists who are the thought-leaders in digital marketing.

Seoul Digital Forum

Fri, 25 Jan 2008 00:00:00 GMT

Dale Herigstad, Chief Creative Officer, will join other global thought leaders in business, government and academia at the prestigious Seoul Digital Forum 2008 (May 6-8). The theme of this year’s conference is “Imagination: Explore T.I.M.E. Space and Beyond.&rdquo

OnMedia Conference

Thu, 24 Jan 2008 00:00:00 GMT

Schematic CEO Trevor Kaufman will appear at the OnMedia 2008 conference (Jan 28-30, 2008) at the Mandarin Oriental Hotel in New York City. Appearing with Lance Maerov, SVP Corporate Development, WPP Group, Trevor will be speaking Tuesday January 29 at noon on “The New New Agency: Why Are They Buying All Those Companies?&rdquo

Silverlight font obfuscation ROCKS!

Fri, 18 Jan 2008 00:00:00 GMT

Did you know that embedding fonts in Silverlight can open you up to liability issues? Well, now you do, thanks to Corey Schuman and Schematic’s development team—and so does everyone else in the blogosphere. Corey’s just written an article (in a nutshell: converting fonts to the ODTTF format prevents them from being used outside the application--a practice similar to embedding a font in a PDF document). Gotta know more? Follow the link below.

TV of Tomorrow

Wed, 09 Jan 2008 00:00:00 GMT

Andrew Solmssen, Schematic’s EVP, will speak at the second annual TV of Tomorrow Show (March 11-12, 2008) at the Yerba Buena Center for the Arts in San Francisco. TV of Tomorrow focuses on interactive TV across a wide variety of platforms (such as Internet TV, iPods, wireless, DVRs, handhelds, game consoles, etc.).

WPP’s Digital Transition

Fri, 09 Nov 2007 00:00:00 GMT

By: Aaron O. Patrick
Published: Friday, November 9th, 2007
Wall Street Journal

When WPP Group was wooing AT&T to win it’s huge media buying business, one of the newest members of its pitch team was a Web-video expert who had joined the agency just a few weeks earlier. The team-bolstered by 37-year-old Trevor Kaufman, who had sold his digital agency, Schematic, to WPP Group in early September-came through. WPP won AT&T’s estimated $2 billion annual contract two weeks ago.

An interview with Trevor Kaufman, CEO of Schematic

Thu, 08 Nov 2007 00:00:00 GMT

By Dianna Dilworth
DM News
Published: November 08, 2007

Q: Why do larger agency players want to purchase digital agencies?

A: There are a couple of different models for holding companies. They buy and bring them as individual agencies within the holding company, for example, [WPP-owned] Wunderman’s acquisition of Blast Radius. Then there’s the situation like WPP’s purchase of Schematic, where the agency is left pretty much intact, but within the holding company structure. In the case where the company is sort of injected, it’s an opportunity for them to help change the DNA of the operating company and make them inherently more digital. In Schematic’s case, it’s a way of leveraging of specialized skills over the entire network. It has been successful because, in the end, it is providing better more integrated solutions for clients.

Schematic, Ball State Debut Next Generation Media Insight Center in New York City

Tue, 30 Oct 2007 00:00:00 GMT

Schematic, a WPP Digital company, and the Center for Media Design at Ball State University today announced that they have opened a Media Insight Center (MIC), a research and development facility for eye-tracking and usability, at Schematic’s New York City offices.

"Much of the research we’ve done in the past has relied almost completely on qualitative data gleaned from interviews with users," says Dale Herigstad, Schematic’s Chief Creative Officer. "This center allows us to collect quantitative data on how users interact with an interface or product. We are fortunate to have an in-house testing facility that will allow us to factor this information directly into the design process."

Schematic and Starz nominated for Technological and Engineering Emmy

Mon, 15 Oct 2007 00:00:00 GMT

Starz Vongo for Windows Vista has been nominated for a 2007 Emmy Award for Outstanding Achievement in Advanced Media Technology—specifically, for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks For Passive “lean-backward” Viewing (TV).

Schematic played a vital role in the design and construction of the application, which allows users to download thousands of movies directly to their Windows Media Center PC or Xbox 360.

Schematic’s Ramsey speaking at Zend PHP Conference in San Francisco

Fri, 05 Oct 2007 00:00:00 GMT

Schematic Senior Software Architect Ben Ramsey will be speaking at the Zend PHP Conference about Schematic’s use of the Zend Framework on the Nokia MOSH project. He is scheduled to speak Tuesday, October 9th at 11.15am

The conference is being held at the Hyatt Regency San Francisco Airport and runs Oct 8-11, 2007.

Schematic’s Reinhart to speak at Adobe Max Conference in Chicago

Mon, 01 Oct 2007 00:00:00 GMT

Schematic’s VP of the Multimedia Platforms Group, Robert Reinhart, will be speaking at the Adobe Max conference in Chicago on October 2nd and 3rd. His presentation on “Branding and Protecting Flash-Enabled Video” can be seen from 4-5pm Tuesday October 2nd, and again from 1:45-2:45pm Wednesday October 3rd.

Schematic’s work on Flip.com was given honorable mention in the 2007 Adobe Max Awards, which will be presented at the conference.

Schematic wins OMMA Award

Tue, 25 Sep 2007 00:00:00 GMT

Schematic has won the 2007 OMMA Award (Best Standalone Video) for their work on the Nissan Ad Pod.

The Nissan Ad Pod marked the beginning of an entirely new way to deliver advertising during the programming offered on the ABC Full Episode Player.

The award is the third for the Nissan Ad Pod; it has already won a BDA and an Ad:Tech Award.

Schematic Solutions Architect to speak at Silverlight Dev Camp Chicago

Wed, 19 Sep 2007 00:00:00 GMT

Gilbert Corrales, from Schematic’s San Jose (Costa Rica) office, will be speaking September 29, 2007 at the Silverlight Dev Camp Chicago. Gilbert will be presenting “MVC approach for components in Silverlight,” and will follow with a hands-on demonstration.

Silverlight Dev Camp Chicago is a gathering of designers, developers and testers interested in gaining expertise in the newly released Microsoft Silverlight, a cross-browser, cross-platform plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web.

Schematic developers unveil new applications at Flashforward Boston

Tue, 18 Sep 2007 00:00:00 GMT

At the Flashforward 2007 conference in Boston, Adobe Systems’ chief software architect, Kevin Lynch, demonstrated a new batch of applications written in Flex to run in AIR (Adobe Integrated Runtime). Of the five applications showcased, two were built by Schematic: ArtMusheen by Jon Ruppel/Andrew Keegan, and Digimix by Alan Queen.

WPP Adds Schematic to Digital Assets

Tue, 11 Sep 2007 00:00:00 GMT

By Brian Morrissey
AdWeek
Published: September 11, 2007

New York—WPP Group made another move to bulk up its digital capabilities with the purchase of interactive shop Schematic. The Los Angeles-based agency employs about 275 people and works on both creative and media for clients like Disney and NBC Universal. It has offices in New York, Boston, Atlanta and Costa Rica.

WPP Acquires Interactive Shop Schematic

Mon, 10 Sep 2007 00:00:00 GMT

By Megan McIlroy
AdAge
Published: September 10, 2007

NEW YORK (AdAge.com)—Advertising holding company WPP Group has snapped up independent interactive agency Schematic, the latest in a series of acquisitions by industry giants seeking to expand their digital offerings. Schematic CEO Trevor Kaufman said his agency’s work for ShopVogue.TV is a ‘prefect example of our work because we created a lasting business for Vogue.&rsquo

Hyo Yeon Appointed GM of Schematic's NYC Office

Mon, 27 Aug 2007 00:00:00 GMT

August 27, 2007, Los Angeles CA: Schematic, one of the nation's largest independent interactive agencies, announced today that Hyo Yeon has joined the company as General Manager of the New York office.

Hyo comes to Schematic from Bond Art and Science, a digital consulting firm based in New York City, where she was Senior Partner. Previously, she was Executive Vice President, Managing Director of the New York office, and Chief Strategy Officer for FCBi WorldWide. She has also served in senior management positions at CKS (MarchFirst), Studio Archetype (Sapient), and Razorfish. Before entering the interactive services space, Hyo worked on complex systems integration assignments as a consultant for Andersen Consulting in both Asia and North America.

Schematic’s Dale Herigstad to speak at X|Media|Lab Melbourne

Thu, 09 Aug 2007 00:00:00 GMT

Schematic’s Chief Creative Officer, Dale Herigstad, will be speaking at X|Media|Lab, an intensive two-day creative workshop and international networking event for the world’s leading digital media experts to be held in Melbourne, Australia, August 10-12. He will be presenting at the Professional Day Conference as well as offering his insight into Media Lab activities on August 10.

Schematic Executive to speak at LATV in Los Angeles

Wed, 25 Jul 2007 00:00:00 GMT

Schematic’s Andrew Solmssen will be speaking at the National Associate of Television Production Executives (NATPE) LATV conference today in Los Angeles. He will be speaking at “Case Studies from the Edge: Next Gen Ads Get the Eyes” where he will talk about Schematic’s award winning Nissan Ad Pod for the ABC Full Episode Player.

Schematic's Flash Gurus at Flashbelt

Mon, 18 Jun 2007 00:00:00 GMT

Minneapolis, MN - Schematic's Flash leaders, Danny Patterson, Joey Lott and Robert Reinhart are all leading sessions at this year's Flashbelt Conference, held in Minneapolis from June 18-20.

"Media Innovations, Leaping from Lab to Screen"

Mon, 11 Jun 2007 00:00:00 GMT

“Media Innovations, Leaping From Lab to Screen”
By Denise Caruso
The New York Times
Sunday June 10th, 2007

One such mentor is Dale Herigstad, chief creative officer at Schematic, a digital design firm based in Los Angeles. He has been steadily mentoring content owners at A.F.I. for several years.

“It’s a small industry but the collaborative spirit at A.F.I. has given a certain spirit to the business over all,” he said. “I’ve always liked the phrase, ‘Leave your guns at the door.’ That’s been the value, and one of the underlying directives of the lab. It’s still a new business, and a new industry that’s out there. And what A.F.I. has done has really affected that, and created a common sensibility for moving forward.&rdquo

Schematic wins three BDA Awards

Sun, 10 Jun 2007 00:00:00 GMT

New York, NY – It was a big day for Schematic at Wednesday’s 2007 BDA Awards.

The full-service interactive agency took home three new awards, bringing the company’s total to 15.

The Bronze Award for Best Online Advertising went to the Nissan Ad Pod, and Schematic also won both Silver and Bronze in the Best DVD Design category for their work on Universal’s “Miami Vice” HD-DVD and “The Fast and the Furious 3: Tokyo Drift,” respectively.

Schematic Nominated for a 2007 BDA North America Design Award

Mon, 07 May 2007 00:00:00 GMT

Schematic has been honored as a finalist in the 2007 BDA North America Design awards, presented by the Broadcast Designers Association (BDA) to recognize the best work in broadcast, broadband and multimedia.

Schematic is a finalist in the category of “Online Advertising” for its work on the Nissan Ad Pod. The interactive agency designed and implemented the user interface for the elegant ad pod, which works with ABC’s full episode player. The solution goes beyond simple video delivery as it is an interactive and unobtrusive method of connecting brand owners with consumers.

Winners will be announced at the Promax/BDA conference in New York City on June 12-14.

Schematic nominated for an ad:tech award

Wed, 25 Apr 2007 00:00:00 GMT

Schematic is a finalist in this year’s ad:tech awards in the category of “Best Next Generation Ad” for their work on the Nissan ABC Ad Pod. The interactive agency designed and implemented the user interface for the elegant ad pod which works with ABC’s full episode player. The solution goes beyond simple video delivery as it is an interactive and unobtrusive method of connecting brand owners with consumers.

The awards competition recognizes the talented designers and strategic thinkers that have taken flight, demonstrating excellence in interactive marketing and have shown creativity and results. The 10th annual awards ceremony will take place at ad:tech San Francisco on April 25.

Amp’d Mobile wins 2007 MySQL Application of the Year

Tue, 24 Apr 2007 00:00:00 GMT

MySQL, the open source database vendor recognizes YouTube, Amp’d Mobile, Adobe, HP, Red Hat, Carahsoft and top community contributors with the annual MySQL Awards in the Opening Keynote of the 2007 MySQL Conference & Expo.

Schematic Executives to Speak at the ITVT show

Tue, 13 Mar 2007 00:00:00 GMT

Schematic chief creative officer, Dale Herigstad and Schematic senior vice president and New York group director, Eric Breitbard, will be presenting at ITVT: TV of Tomorrow show. The event will focus on the emerging interactive multiplatform TV space and will be held in San Francisco at Yerba Buena Center for the Arts from March 13-14, 2007. .

Dale will be sharing his expertise in interactive TV during a panel on Tues., March 13, at 11:20 a.m. in the Forum Room on, “More than a Pretty Picture: HDTV's Impact on the Future of TV.” This session will examine how the wide availability of HDTV will impact the future of television in other ways than by simply improving the visual quality of traditional TV programming.

nextMEDIA Secures Emmy-Award Winning Interactive TV Pioneer Dale Herigstad to Deliver Keynote

Thu, 08 Mar 2007 00:00:00 GMT

(PRWeb) March 8, 2007 -- Living up to its mandate to deliver the latestinformation on the future of digital content, nextMEDIA, secures DaleHerigstad, Chief Creative Officer of interactive agency, Schematic, todeliver a keynote address on Sunday, June 10, at the Fairmont BanffSprings in Banff, Canada.

Schematic to Sponsor Microsoft's MIX 07 conference

Thu, 01 Mar 2007 00:00:00 GMT

Schematic is proud to be a Silver Sponsor at MIX 07 – Microsoft’s premiere conference for designers, developers and decision-makers who make their living at the forefront of the consumer Web. Microsoft and its partners will also be unveiling innovative new technologies and services and showing the latest opportunities with Windows Vista™, Xbox 360™, Windows Mobile® and Windows Live™ services. This year’s conference will be held at Venetian Hotel in Las Vegas from April 30 – May 2, 2007.

Schematic has been a long-standing partner of Microsoft’s, having designed and deployed more projects for the current Windows XP Media Center Edition than any other developer. The interactive agency is also responsible for helping to develop key flagship applications for Microsoft’s new platform, including Nickelodeon’s Turbo Nick for Windows Vista.

AdWeek Names Schematic to Top 10 Independent Interactive Agencies List

Fri, 16 Feb 2007 00:00:00 GMT

ADWEEK has selected Schematic as one of the “Top 10 Independent Digital Shops” in their January, “Outlook 2007” issue.

Schematic was selected based on the interactive agency’s 2006 revenue and premiere roster of clients. Schematic has seen immense growth over the last year, including opening new offices in Atlanta, Boston and Portland. Schematic also began expanding its executive team with a number of new positions including the addition of a Chief Strategy Officer, Kurt Kratchman. In addition, Schematic bolstered its Multimedia Platforms Group with additional Flash platform thought leaders, including Robert Reinhardt and Joey Lott.

Schematic Executive to Speak at Future TV Show

Tue, 23 Jan 2007 00:00:00 GMT

Schematic Executive Creative Director and Co-Founder, Dale Herigstad, will be presenting at the Future TV Show North America, held at the
New York Marriott–Brooklyn Bridge, Jan. 29-30, 2007. The world class conference brings together broadcasters, network operators, production companies and channels to discuss exciting new opportunities in the world of media convergence.

Dale will be speaking on Tues., Jan 29 at 8:35 a.m. in a session entitled, “Future TV designs and functionality.” Dale will discuss ways of redefining the television viewing experience to better fit the needs of customers and developing ways to monetize TV viewing in the emerging multi-platform landscape.

Nickelodeon and Schematic co-design and develop Turbonick for Windows Vista

Mon, 08 Jan 2007 00:00:00 GMT

Nickelodeon debuted its premiere interactive broadband video destination, TurboNick on the soon-to-be released Media Center for Windows Vista, at this year's Consumer Electronics Show in Las Vegas, Jan. 8-11.

TurboNick on Windows Vista, which was produced by Nickelodeon's online team and designed and developed in conjunction with Schematic, offers a completely interactive experience and a comprehensive collection of Nick content and programming, with hundreds of clips in addition to full length Nicktoons available Online with exclusives, celebrity interviews, and extended versions of kids' favorite shows.

Schematic Executive to Lead Workshop at Macworld’s Flashforward

Mon, 08 Jan 2007 00:00:00 GMT

Schematic’s Robert Reinhardt, vice president of the Multimedia Platforms Group will be speaking at Macworld 2007 Conference and Expo, held on Jan. 8 – 12, 2007 at The Moscone Center in San Francisco.

Adobe Flash expert, Robert will be teaching a workshop on “Flash Video” from 3:30 – 5 p.m. on Jan. 8 in the Flashforward Power Tools track of the expo – the largest and longest-running user conference in the world for Flash designers and developers.. His workshop will cover the basic tools for capturing and encoding video, moving on to advanced strategies like multiple bit rates, codec decisions and options, and SMIL.

Schematic to showcase work and executives to speak at CES 2007

Sun, 07 Jan 2007 00:00:00 GMT

Schematic executives will be speaking on several panels, as well as showcasing the firm’s HD DVD design work at the 40th annual Consumer Electronics Show (CES) in Las Vegas from Jan. 8-11.

Schematic will help demonstrate the interactive connectivity capabilities resident on all HD DVD players during the HD DVD Promotional Group’s press conference at CES on Jan. 7. The user experience and interactive features showcased in the demo were conceptualized and designed by Schematic.

Schematic team members to lead workshops at Flash On The Beach 2006

Mon, 04 Dec 2006 00:00:00 GMT

Schematic’s Robert Reinhardt, vice president of the Multimedia Platforms Group and Geoff Stearns, senior software developer, will be leading tutorial sessions at the Flash On The Beach Conference in Brighton, UK held on Dec. 4 – 6, 2006 at The Brighton Dome. The event brings together the best designers, developers and minds in the Flash, design and web community.

Adobe Flash expert, Robert will show how to effectively use Flash Video with UI design in his workshop, “Design with Flash Video.”

Geoff, the author of the SWFObject Flash Player detection script, will cover, “Flash in a Web 2.0 world,” techniques and tips on how to successfully use Flash to provide the best user experience.

Both sessions begin at 9:30 a.m. on Wed., Dec. 6, 2006.

Schematic strengthens Strategic Services with the addition of Kurt Kratchman and Michael Keany

Thu, 30 Nov 2006 00:00:00 GMT

Schematic today announced the addition of new Chief Strategy Officer, Kurt David Kratchman to its leadership team. Kurt brings more than a decade of experience and will guide Schematic’s national Client Services group, overseeing business strategy, revenue growth, and aligning the company’s services in order to maximize client success.

Also joining Schematic is industry veteran, Michael Keany, who will serve as senior vice president of Strategic Services for Schematic. Together the two help round out Schematic’s executive team and help further build the interactive agency’s strategic consulting division.

“At Schematic, we pride ourselves on having some of the most talented management and staff in the industry,” said Trevor Kaufman, CEO, Schematic. “Kurt and Michael’s record of success and extensive comprehension of the industry make them critical additions to Schematic as the agency continues to grow and service clients in North America, Europe and beyond.&rdquo

Schematic Executives to Speak at Digital Hollywood Europe 2006

Wed, 29 Nov 2006 00:00:00 GMT

Schematic CEO, Trevor Kaufman, Creative Executive Director, Dale Herigstad and Chief Strategy Officer, Kurt Kratchman will be participating in panels at the premier entertainment and technology conference, Digital Hollywood Europe, taking place in London, Nov. 29 - Dec. 1, 2006 at ExCeL,The Docklands.

Schematic Executive named “Flashmaster of the Week” By Studio Daily

Wed, 29 Nov 2006 00:00:00 GMT

Schematic’s Robert Reinhardt, vice president of the Multimedia Platforms Group, has been named “Flashmaster of the Week” at Studio Daily. Studiodaily.com is a portal site dedicated to helping film and video pros evolve in their crafts and jobs through access to information on tools, workflow, technique and collaboration. The article features responses from Robert regarding his career in Flash as well as his tips for Flash users.

Robert is the lead author of the Flash Bible, a regular speaker at the Flash Forward Conferences and a Macromedia certified instructor for Flash courses at Portland State University. Among his many credits with Schematic are his work on building interactive Web sites for Vongo, Nissan and MTV's Overdrive.

Schematic Executive Judges NATAS Advanced Technology Emmys

Wed, 15 Nov 2006 00:00:00 GMT

Schematic’s senior vice president and group director, Eric Breitbard is among the elite blue ribbon panel of judges for the 58th Annual Technology & Engineering Emmy Awards which will be presented at the International Consumer Electronics Show (CES) on Jan. 8, 2007.

The Technology & Engineering Emmy Awards honor achievements in two areas: Science, Engineering & Technology for Broadcast Television, and secondly, Science, Engineering and Technology for Broadband and Personal Television (including interactive television, gaming technology, the Internet, cell phones, private networks, and personal media players).

Eric is also a member of The National Academy of Television Arts & Sciences (NATAS).

Schematic Executive Judges 2006 PDN/Nikon Self-Promo Awards

Tue, 14 Nov 2006 00:00:00 GMT

Schematic’s senior vice president and group director, Eric Breitbard was one of eight selected judges in the twenty-second annual PDN/Nikon Self-Promotion Awards, which recognized photographers’ outstanding self-promotional efforts.

Eric’s experience in managing Web and interactive product design and development for more than ten years, including work for clients such as CNN, ESPN, Marie Claire, MTV and the American Museum of the Moving Image, helped to provide him with a critical eye for design. His input and expertise helped to select this year’s winners in eight categories including Best Overall Design, Web Site and Digital Promotion and Print Placement.

Schematic, Microsoft, and Showtime Unveil Prototype at NAB 2006

Mon, 24 Apr 2006 00:00:00 GMT

Schematic today unveiled a prototype interactive television (iTV) application for Microsoft's forthcoming Windows Media Center platform for Windows Vista. The demo, which features content from the SHOWTIME® hit series "Weeds," is the first public showcase of third-party services for the powerful next-generation Windows Media Center and will be on display in the Microsoft booth (#SL1161) at the National Association of Broadcasters (NAB) Expo 2006, April 24-27 in Las Vegas.

Schematic wins ad:tech People’s Choice Award

Sat, 22 Apr 2006 00:00:00 GMT

Schematic is the winner of this year’s ad:tech People's Choice Award in the category of “Best Next Generation Ad” for their work on the Nissan ABC Ad Pod. The interactive agency designed and implemented the user interface for the winning Nissan ad pod, which works with ABC’s full episode player. The solution goes beyond simple video delivery as it is an interactive and unobtrusive method of connecting brand owners with consumers.

The awards competition recognizes the talented designers and strategic thinkers that have taken flight, demonstrating excellence in interactive marketing and have shown creativity and results. For the People’s Choice Awards, public voters select their favorite campaign from a list of finalists predetermined by the judges and winners were announced during ad:tech San Francisco.

Schematic Executives to Present Four Sessions at FITC Toronto 2006 Conference

Fri, 21 Apr 2006 00:00:00 GMT

Robert Reinhardt, Schematic vice president of the multimedia platforms group, will examine how cable channels are leveraging Flash technology with Windows XP Media Center Edition to further extend their brands into the living room during his session, "Convergence: TV, Broadband and Flash," on April 21 at 3:15 p.m.

Schematic and Zodiac Gaming Partnership

Mon, 10 Apr 2006 00:00:00 GMT

Schematic and Zodiac Gaming announced today, a partnership to deliver next-generation features to cable set-top boxes. Leveraging Schematic's award winning User Interface design and Zodiac's superior graphics, sound and integration engine, the partnership provides cable operators the opportunity to enhance the capabilities and features available on their current install base of set-top boxes, immediately increasing the average revenue per cable subscriber.