ITV, the UK’s largest private broadcaster, required an updated site and vastly improved content delivery system in response to a changing marketplace. They brought in Schematic to help deliver a bold vision of the future of broadband for television networks in the UK. We produced a compelling new site that pushed video content to the forefront of the page without removing any of the key features of the old site; users can now find what they’re looking for quickly and easily. The new site was also designed to better integrate advertiser modules and to promote ITV’s highest profile content.