To support the launch of the Latitude E-Series of laptops, Schematic built a content-driven site demonstrating Dell’s thought leadership on mobile computing. Featuring bloggers and prominent ”digital nomads,” DigitalNomads.com includes forums, videos and photo galleries. The site also hosts the first “crowd-sourced” whitepaper, where visitors submitted their definition of a “Digital Nomad” with thoughts, pictures, and videos.
In the first month of launch, the site received 15,000 unique visitors and 30,000 page views. To date, Digital Nomads has generated around 1100 Facebook members, 550 LinkedIn members and 4300 Twitter followers. In October 2008, The Society for New Communications Research named Dell Brand of the Year for their significant advances in social media tools, technologies, and practices.
