Schematic worked with Mercedes’ auto show fabricator, Dimensional Communications, to develop several interactive systems for use within auto show environments, including a kiosk system designed to enlighten potential customers about the value of Mercedes Benz certified pre-owned vehicles. The system allows customers to learn about the advantages of Mercedes Benz pre-owned vehicles and search for individual cars, as well as capture customer contact information. Kiosk stations include a searchable real-time national database of certified vehicles that customers can use to locate the car that best suits their needs. The kiosk system is integrated with a Mercedes Benz backend inventory system to ensure consistently updated, accurate vehicle information. In order to fully integrated visitor data into the sales process, the collected information is securely exported to Mercedes Benz to be seamlessly imported into their CRM system the same day data is collected. Each visitor using the kiosk receives a personalized “Thank You” email from Mercedes Benz as well as several follow-up sales contacts.
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