- Client: Nissan
- Project: Nissan Sentra Ad Pod
- Services: Strategy, Marketing, Creative,
- Platform: Web, Online Advertising
- Design:
Next Generation Advertising
Now that television programming has gone broadband, a completely new ad model is also required, one that takes best advantage of the realities and strengths of interactivity and offers innovative monetizing solutions. With the creation of our highly effective Ad Pod model, Schematic has revolutionized interactive advertising.
Revolutionary ad integration
The Schematic Ad Pod experience works within online programming; essentially, watching ads becomes part of the interactive experience. Users are aware that they will be watching a series of tightly synchronized video ad inserts, which will appear at specific points and for specific lengths of time during the programming they’ve chosen. Such transparency creates a relationship that drives new, significant metrics for ad sales opportunities--and actually reinforces the viewer’s positive reaction to the programming.
Next-generation advertising
The Ad Pod model has been recognized throughout the interactive industry as providing a groundbreaking new revenue stream. Our first iteration, for Nissan, won acclaim from industry and consumers alike; we continue to create customized versions of the model for high-profile clients ready to take the next step in online advertising.