Our Work > Multi-Platform > Target

Helping a retail giant grow online, one eclectic project at a time

Target has one of the most unique footprints in the retail space, and their online initiatives must be no different. Target engaged Schematic to conceptualize and design engaging online experiences that influence users to explore, learn about and purchase Target products.

Schematic’s role is to conceptualize the big ideas and features that enhance existing Target campaigns, and to figure out how to integrate these features into the backend systems, ensuring that they work for the different initiatives of both their online and in-store marketing teams. We have a complete team of marketers, designers, and engineers that work together to present a visual story that engages a user online, inspires them to visit the store where possible, and then tempts them back online. It’s a full circle process that attaches Target more intimately to its customers.

For Target Teen Girl, Target Design For All and various other campaigns, Schematic created browsing modules that are experience-driven rather than text-driven. Users click on product groupings or models’ outfits -- jeans, blouses, heels and accessories -- and without leaving the page or module get product information, accessory recommendations and buying paths.  Schematic developed the interface, copy, animation and XML structure that allows for easy swap-out of colors and titles. Users are now led through the Target inventory in an agreeable and fun way, and are given purchase ideas that might otherwise never have occurred to them.

The power of creative teamwork
Schematic’s understanding of how to connect with Target’s customer base, leverage the brand across all different channels of marketing, and have the robust technical know-how to make it work with the backend has established Target’s online offering as a major innovator in online retail experiences.