- Client: SanDisk
- Project: Fanfare
- Services: User Experience, Design, Architecture
- Platform: Web, Device, Television
- Design:
The Web's hottest destination for premium, ad-supported content
SanDisk, the world leader in producing flash memory, saw an opportunity to enter the burgeoning market of moving downloaded content from the PC to the TV. They created TakeTV, a USB flash drive with video output, which users load with content and then connect to their television. With the hardware developed, SanDisk needed help building a memorable user experience around the TakeTV device.
Interface
To differentiate the TakeTV device in a crowded marketplace, Schematic helped conceive of Fanfare, a content delivery system that allows users to easily--and legally--add premium content to their TakeTV devices.
A standalone PC application featuring a simple navigation scheme, Fanfare lets users drag content from the Web onto their device in one easy interaction.
Content
Within half a year, Schematic took Fanfare through strategy, user experience and design. Working with partners like NBC, CBS and Showtime Fanfare has become one of the hottest destinations for finding legal, premium, ad-supported content on the web.
Simple and easy to use, the TakeTV device and Fanfare service have been met with praise from the press, including positive reviews from the Wall Street Journal, CNet, and Gizmodo.
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