Nokia MOSH (“mobilize and share”) creates a community of mobile users who can share user-generated content (videos, photos, songs, blogs) through a special piece of Nokia software that works on any brand of mobile phone, with no restrictions based on carrier. Schematic built both the website--where users create their profiles, upload and manage content and specify mobile feeds--and the mobile site. We took the MOSH project from start to finish in 94 days: from nothing to a fully functional UGC site complete with WAP and mobile integration in about three months.
