Entering the mobile apps market with an online store, Nokia turned to trusted partner Schematic, who had been so integral to the success of its previous content service, MOSH. For the new Ovi Store we created the UX and Design across all interfaces; we also created the core platform for the code base by leveraging the MOSH product, adding a custom API, a localization engine (5 languages/10 countries), and integrating with all other key systems (like purchasing and search). We also created a “relevance” engine that surfaces relevant items by combining a person’s location with their in-Store behavior and the behaviors of the user’s friends.
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